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Date/Time
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Workshop/Description
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Location
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Remarks
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Wednesday
09-15-10
7:00pm-
8:00pm
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“Guerrilla Marketing “: Conventional marketing can be tremendously effective but pricy. “Guerrilla” marketing uses your own time and effort instead of hard cash to give your business visibility and attract customers. Learn the basics of cost-effective marketing.
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael
McDermott
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Friday
09-17-10
9:30am-11:00am
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“Out of a Job but Not Out of Options –
Self-Employment Alternatives”: The sluggish economy and the jobless recovery seem endless. But there are alternatives to going back to the cubicle. Lean about different kinds of work, self-employment, retraining, businesses of the future, working from home and starting a small business.
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Employment Transition Center
4060 Innslake Dr
Glen Allen, VA 23060
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FREE
Presenter:
Michael McDermott
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Thursday
09-23-10 9:30am – 10:30am
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“How to Start a Micro-Consulting Business”:
The volume of available knowledge is expanding incredibly fast and the pace of change is accelerating. Organizations need to keep up with changes in order to survive and prosper. Information/analysis expertise is transforming from “shallow and wide” to “narrow and deep” creating niche businesses for those who can keep up. Turn your expertise into a micro-consulting business.
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Employment Transition Center
4060 Innslake Dr
Glen Allen, VA 23060
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FREE
Presenter:
Michael McDermott
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Thursday
09-30-10 9:30am – 10:30am
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“Guerrilla Marketing”:
Conventional marketing can be tremendously effective but pricy. “Guerrilla” marketing uses your own time and effort instead of hard cash to give your business visibility and attract customers. Learn the basics of cost-effective marketing.
|
Employment Transition Center
4060 Innslake Dr
Glen Allen, VA 23060
|
FREE
Presenter:
Michael McDermott
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|
Wednesday
10-20-10
7:00pm-
8:30pm
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“Small/Medium Enterprise Performance Renewal “ :
“SME’s” are a special type of organization: too big to “handle” but too small to “thrive”. Making the perilous growth transition from small entrepreneur to medium-sized business requires a new mindset and tools. You don’t necessarily need a highly paid consultant, but you DO need a PLAN if you want to DIY. Get an introduction to growing your business to the next level.
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael McDermott
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Wednesday
11-17-10
7:00pm-
8:30pm
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“Small Business Profit Tune-Up”:
Every business is different but the basics of making a profit are common to any business. Businesses have to attract customers, price products/services, increase cash flow and margins, convert prospects into paying customers, create lifetime customers. Learn how to multiply profits at this practical workshop.
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael McDermott
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Wednesday
12-15-10
7:00pm-
8:00pm
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“Recession Survival Kit for Retail Business”:
The recession isn’t over for retail and some experts say that consumer behaviors have changed permanently. Find out what the future of retail looks like 10 years out and how to adapt to today’s market realities and tomorrow’s business challenges. .
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael McDermott
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Wednesday
01-19-11
7:00pm -
9:00pm
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“How to Prepare a Business Model/Strategy”:
The “heart” of your business plan is your business model/value proposition: the “who, what, when, where, why and how” of business and how you expect to make a profit doing all that. If you don’t have your business model written down in a short, concise and understandable paragraph, you had better attend this free workshop.
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael McDermott
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Wednesday
02-16-11
7:00pm –
9:00pm
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“How to Create a Practical Marketing Plan”:
“If you build it, they will come”. Actually no, they won’t…unless you market to them first. Creating a marketing strategy and plan isn’t rocket science. You can DIY with a few tools, free library research and your own hard-earned experience at this practical workshop.
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Chesterfield Library
Small Business
Resource Center
4301 Meadowdale Blvd.
Chesterfield, VA 23234
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FREE
Presenter:
Michael McDermott
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